So society has found it’s self in a bit of a pickle as the world slowly gets stripped of resources as a result of consumerism. We are all part of it, and it is definitely part of us. We are culturally program med  to consume and most of us aren’t even conscious of it. How can we turn consuming into something pleasant and sustainable? We need to start from the top and slowly change the processes and values of companies manufacturing these products and also the designers who design these products to last a minimal amount of time.

 

As designers in NZ I think we are lucky that there rare so many examples of good quality sustainable design. But parts of the world aren’t so lucky, as commercial greed drives a lot of the design overseas. How do we as designers push sustainability through our designs? Quality! If we are using quality materials and processes that will last the rate of consumption will reduced as the products we design will last longer. Not only should our products shout quality, but everything right down to packaging and advertising. If everything is included into the product and everything can be treasured it will reduce the amount of crap we throw away.

 

Another aspect of these designs driven by the commercial world is trends after trends after trends. As a designer I want to be able to produce work that is timeless, because good design is design that stands the test of time. If more people design with this in mind more consumers will appreciate it. With the ever increasing waste we are producing as a planet, re-using materials is slowly becoming an essential part of sustainable design which is really exciting to see, and I for one am very exciting about giving this a go myself in our latest ‘Material Re-use Project’.

 

So my aim for this project will be to incorporate all the values I have discussed into a all round sustainable treasure. Something that is timeless, clean and desirable. If we can all get behind these exciting movements of sustainable design I think we can slowly change the attitudes of not only designers and the commercial world, but the attitudes of consumerism in todays society.

Advertisements